TRADEMARKSTRATEGY
Trademarks are frequently identified and filed purely intuitively. In most cases there is no precise idea of the scope of protection, enforceability and usage requirement.Ownership
The desire for protection originates in many cases from a very basic fear of appropriation by third parties without any clear idea as to how such an appropriation of intellectual property can in fact take place.
Quality
Trademark products and trademark services stand for quality and stand out from no-name products.
Re-identifiability
Trademarks of products in a product family should be re-identifiably assignable to a manufacturer (for example: IKEA, automobile industry).
License
In many cases it is not possible to use one’s own trademarks. In order to prevent the trademark from lapsing due to non-usage it is appropriate to license the trademark.
Advertising
In many cases it is not possible to use one’s own trademarks. In order to prevent the trademark from lapsing due to non-usage it is appropriate to license the trademark.
Value
Trademarks are independently tradable values. In the event of a company being sold, preparation of succession or impending insolvency, trademarks can be evaluated.
